McDonald’s Revives Monopoly Game with Digital Twist to Boost Sales and Loyalty Program
McDonald’s is reintroducing its iconic Monopoly game in the U.S. after a decade-long hiatus, launching on October 6 with a modernized approach. The fast-food giant is shifting from paper-based tracking to a digital experience via its app, targeting loyalty program members. Participants can scan game pieces on items like large fries or receive digital tokens through app orders.
Prizes range from free food and reward points to high-value items like a Jeep Grand Cherokee or a $1 million cash prize. The MOVE aims to sustain sales momentum after a sluggish start to 2024, building on a 2.5% quarterly sales bump driven by earlier promotions. The Monopoly campaign, a staple since 1987, now doubles as a tool to expand McDonald’s digital loyalty ecosystem.
